Yesterday, I created a Facebook ad to promote one of my recent blog posts with a $6 budget (approximately NGN1,000). I did not only ensure I targeted demographics and interests that will be more likely to be interested in engaging with the ads, I also scheduled the ads to run on specific time of the day.
In this post, I've decided to share with you, steps involved in getting this done. I expect you to have created your ad, making sure you use a lifetime budget instead of daily budget for your Ad set.
==> Sign in to www.facebook.com/ads
==> Click on "Power Editor". Works fine on Chrome browser.
==> Download your campaigns to the Power editor
==> Go to the ad set containing the ad you want to schedule
==> While on the "Edit Ad Set" page, scroll down to "Ad Scheduling"
==> Select "Run ads on a schedule"
***Ensure you've set a "lifetime budget" and not "daily budget"
==> Select the blocks of time you want ads in the Ad Set to run.
==> Click "Upload Changes" to upload your changes to the ad system.
Below is a screenshot of my ad set scheduled to run from 6am to 12am.
NB: Your ad set must run for at least one hour. There is no maximum amount of time the ad set can run.
If you schedule your ad set to run at a specific day and time, your ad set will show in your audience's time zone. For example, if you select 8am-10am, your ad set will show to people from 8am to 10am in their local time.
Keep in mind that your insights, reports and billing will continue to show in your ad account's time zone and also keep in mind these best practices for scheduling ad sets.
Do you schedule your ads? How do they perform compared to the non-scheduled ads?