I decided to create this quick post because of the requests I received on Facebook few hours ago after posting updates as regards to Facebook ads.
In one of the status updates, I said "If you cant afford at least N5,000 to advertise your online business on #facebook for 30days, you don't a business". A friend of mine, replied and I quote : "But N5,000 is not even sufficient to advertise on facebook ads for a week, how come a month? ......".
So, in this post, I'm going to show you how possible it is. I assume you understand how to create a Facebook ad though..
Well, no magic in it. All you need to do is to select "lifetime budget" instead of "daily budget" when creating your ads and ensure you set the ad to run over a specific period of time.
So, let's assume you want to spend NGN1,000 for one week, that will be approximately $6 (NGN170 per dollar) and I will assume 6 days makes a week.
==> Go to www.facebook.com/ads to create your ad
==> At the budget section, click the drop down arrow, then select "lifetime budget" instead of "daily budget"
==> By default, Facebook might automatically set the budget to $350 or something else. Edit it to $6.
==> Click on the calendar icon in the "End" field and ensure it's set to 6days. This will ensure you're budgeting at least $1.00 for every day your ad will run.
It should look similar to the screenshot below :
If you want to spend N5,000 for 30 days, use a lifetime budget of $30 and set it to run for 30days as explained above.
NB: If the ad set doesn't spend up to $1 on the first day, the system will try to make up the missed amount at a later date within the ad set.
Remember, no big deal in setting up Facebook ads. The most important thing is how to get the best out of your ads without having to break the bank.
Those that were at the BloggersLab get-together in Lagos in October learnt a lot as regards this and hopefully will also be discussed at another get-together that will take place before the end of this year.
You can check out my discussion about Facebook ads at Bloggerslab here. You can also check out Donvin's discussion here too.
I hope this helps.