Late last year, a new Facebook call-to-action feature that will help Pages drive business objectives was announced by Facebook. The button is one of Facebook’s coolest new tools for page managers - and it's currently been rolled out worldwide.
Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.
Page admins can select from a group of call-to-action buttons. The seven calls to action available are:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
You can use the Call-to-Action button to link anywhere you’d like to drive traffic.
For example, NairaForSMS used the “Sign Up” call-to-action to link to the sign up page on NairaForSMS.
You can use the "Contact Us" call-to-action button to link to the "Contact Us" page on your blog or use the "Sign Up" button to link the newsletters opt-in page on your site.
How To Add Facebook Call To Action Button To Facebook Page
==> Go to your Page’s cover photo and click Create Call-to-Action.
==> Choose your call to action and enter the destination URL that you want to link to.
==> Select "Website" option for iOS and Android if you don't have apps for those platforms.
==> Click Create.
Once you've created a call-to-action button, you can track the number of people who have clicked on the button.
How To Track How Many People Clicked Facebook Call To Action Button
==> Go to This week on the right side of your Page and then look under Call-To-Action clicks to see how many people have clicked your call to action that week.
Have you created a call to action button for your Facebook page? Are you getting some good results with it so far?