Ad Dynamo has announced in a blog post, that it will be retiring its ad network product to focus exclusively on the Twitter ad sales partnership which was secured in early 2014.
According to the blog post, the opportunity presented through the close relationship with Twitter supersedes everything else, and achieving focus within the teams across Africa is something the business has been grappling with for the past year.
So, focusing on representing Twitter and providing service levels in Africa consistent with what Twitter would provide to the market directly is Addynamo's absolute priority.
Addynamo CEO, Sean Riley in his open letter to customers, promised that Addynamo will be supporting publishers to migrate to alternative networks over the next couple of weeks.
Saying goodbye to the ad network won’t be easy for Bloggers that rely ONLY on the ad network to earn money online with their blogs.
Will you miss Addynamo?