Facebook has announced the expansion of the Audience Network to include support for mobile web, bringing the value of native ad formats and people-based marketing to a new set of publishers and enabling 2.5 million Facebook advertisers to reach more of the people they care about on mobile devices.
What this simply means, is that publishers can now monetize their high-quality content with Facebook ads and advertisers can now expand their campaigns beyond Facebook, mobile apps and into mobile websites.
Prior to the announcement, Facebook Audience Network (FAN) only allowed app developers to monetize their mobile apps by tapping into Facebook's powerful advertising platform. Now that it has been extended to mobile web, you can now monetize your iOS and Android apps, as well as mobile websites with targeted ads.
With Facebook Audience Network (FAN), you can now get instant access to diverse demand from 2.5M Facebook advertisers. Facebook takes care of showing the right ad to the right person - improving your user experience and maximizing your revenue potential.
Unlike other networks, the Audience Network rewards quality publishers based on the value they create for advertisers.
All three ad units have access to the same great targeting and advertisers, since the ads are automatically rendered to fit the unit you chose.
It is worthy of note that Facebook interstitials ads are not available for mobile web i.e for apps only.
I have joined the audience network for mobile web and now displaying the Facebook banner ad and native test ad on my mobile tech blog - mobilitaria.com pending final approval.
You will be notified by email and Facebook alert when your app is approved. Approval might take few business days.