Your Adsense Earnings Have Reduced? Here Are Four Things To Explore

I stumbled on a post on Adsense blog and I've decided to share with you. The post gives some insights about why AdSense earnings sometimes go down -- and how you can respond to optimize your earnings.

According to the blog post, there are many factors that affect revenue, but the key ones include:

  • Page Views
  • Clickthrough rate (CTR)
  • Cost Per Click (CPC)
  • Search Rank

The first three metrics listed above can be viewed on the Performance reports tab in your AdSense account.

google adsense money

So, let's look at how they affect earnings and how to troubleshoot........

1. My page views have decreased

A drop in page views could simply be seasonal; retailers, for instance, tend to see a traffic drop after the holiday season. But a decrease can also be due to a change in your content.

If your traffic has dropped, here are some ways you might increase it:

  • Promote your site with other major sites that cover the same topics.
  • Promote your site through social media, and create a group of interested people who regularly visit your site.
  • Use Google Search Console to make sure your site is being correctly crawled and indexed.
  • Update your site regularly to encourage repeat visitors. You might also want to send out an email or a newsletter about your updates.

When troubleshooting changes in page views, it's a good idea to extend the date range of your reports out to 30 days or more to help identify trends or specific issues. 

2. My cost per click has decreased

CPC is market-driven and depends on factors like advertiser bids on keywords and the CPC values they're willing to pay. For example, CPC can fall at the beginning of each quarter when marketers are shifting budget. 

When looking at changes in CPC, it's a good practice to extend the date range of your reports out to a year. Then:
  • See if you're using the best-performing ad sizes. Generally, the most successful sizes for CPC and CTR are 720x90, 336x280, 160x600, and the 320x100 mobile banner
  • Make sure you're not blocking ads you don't need to. Blocks on too many advertisers, ad networks, general or sensitive categories will often decrease CPC because there are fewer advertisers in the auction bidding on your inventory. The more inventory your site has access to, the greater the chance that auction pressure will drive up your CPC. 
  • Look at how seasonality can affect your advertisers' bids. For instance, swimsuit advertisers often increase their bids in the early weeks of summer. But if your site caters only to students, you should expect traffic to fall in the summer.  

3.  My CTR or page RPM has decreased

A drop in CTR or page RPM can be caused by confusing site design or poor targeting. Visitors who see your ads might not click on them because they find them irrelevant, or perhaps they don't see your ads at all. And that leads to lower earnings.

Here are some best practices to help drive up your CTR and page RPM:
  • Blend, complement, and contrast: use these techniques to design ad styles that will be successful for your site.
  • Maximize ad space with multiple ad units: be sure to see if three ad units is right for your site.
  • Use the best-performing ad sizes: As noted in the CPC section above, the most successful ad sizes are 720x90, 336x280, 160x600, and the 320x100 mobile banner.

4.  My search rank has dropped

Deeper investigation may show you that your page is not ranked as highly in search results as it once was. The Webmaster Troubleshooter is designed to help you resolve common issues with your site in Google Search and the Google Search Console.

I hope these tips will help you understand exactly what's happening on your blog ― and send your earnings back in the right direction.


Samuel Philip said…
Thanks Boss, i beleive my quetions were all answered.
Don Richie said…
Thanks for sharing this bit of information. But I think the major factor that affects CPC and earnings in general is the search rank or the Domain Authority of a site. Sites with lower ranks seemed to be smart priced.
Aborisade Glory said…
Nice one oga jide
PrimeTek said…
Thanks for sharing Boss
Uthman Saheed said…
Thanks for the post. New adsence user would just keep wondering without any solution.
Ebenezer said…
Content is the king. Optimizing your content matters
Ikenna Uchegbu said…
Hmmm I'll try them
Dr. Jide thanks for sharing this secrets.. Adsense is a little bit complicated from my own point of view
Funmy Kemmy said…
Great tips. Thanks for sharing.
Christian said…
Changes in ad location play too... Studies have shown that in-post ads earn us the most money so I advise we place our ads in paragraphs by coding
segun said…
Thanks. the four factors are really important for adsense earning
Kuch Jano said…
I am from india and there is very low cpc. Actually i have registered with .in blog and now i need worldwide visitor So i recently purchased .com with same domain name. Have you any idea to swift to .com domain without losing traffic.

Please help me...
Teslim Omipidan said…
Thanks boss! Really appreciate this.
Odey Owojela said…
Good Day Sir.. Actually I have been blogging for over six months and I have over 400 posts + over 20000 visitors and I applied for Google Adsense and they say am not qualified due to the fact that I have Invalid clicks, meanwhile my source of traffic includes Google+, Twitter and some from Facebook I don't just know what is wrong, Sir Please help....
Gidiboy said…
Thanks Sir jide
Akin Akin said…
Thanks Jide. I love these tips.