Google has implemented a change to the way new Google Adsense applications are been reviewed. Google says the company will be adding a new step to the review process and begin sending notifications at “two key points.”
After a new application is submitted, Google will begin with preliminary checks on the site/blog and the applicant’s submitted details.
If the application passes through this first stage, Google will notify the applicant by email, grant them account access, and provide them with ad code to place on their submitted site. It’s essential at this stage for the applicant to place the ad code on their site, as the review process can’t be completed until the ad code is implemented.”
However, live ads won’t immediately appear once the ad code has been placed on the submitted site. Since the application hasn’t been fully approved yet, temporary “blank ads” will be shown instead. These blank ads will blend in with the background of the page, so users won’t see them and the user experience won’t be impacted.
As a result, there’s nothing to click on and thus revenue can’t yet be generated. If the applicant logs into his/her AdSense account at this stage of the review process, he/she will see a reminder that his/her account is still under review.”
After the ad code is added to the submitted site, Google says, a final approval decision will be made, and then the applicant will be notified by email. Approved publishers will see live ads automatically appear in the existing ad units.
If you need more info about this new approval process, please visit the Adsense Help Center or feel free to post questions or contributions via the comment form below.