Top 5 Things You Should Know About AdSense Invalid Clicks

This is a guest post by Adesoji Adegbulu of Make Money Online Nigeria

So many people always have their Google AdSense account banned. This is mostly due to Invalid Clicks. In order to provide more information about this and how you can avoid Google AdSense ban. Google AdSense just posted on their blog what you would be reading below. Make sure you read and act on this post as written by Google AdSense team.

As a quick introduction, our responsibility on the Ad Traffic Quality
team is to monitor traffic across Google’s ad network and prevent
advertisers from paying for invalid traffic. We’ve recently launched an
in-depth Ad Traffic Quality Resource Center,
a site designed for both advertisers and publishers to learn more about
invalid clicks. This site also aggregates various resources that help
you learn about invalid clicks and maintain a successful AdWords or
AdSense account. Please note that the resource center is currently only
in English, but will be available in all languages shortly.

Now, onto the top 5 topics that publishers most frequently ask about, and some guidance from our team:  

1. Monitoring your ad traffic 

There’s a lot that you can and should do to monitor your site’s traffic
and prevent it from receiving invalid activity. You can find all of our
suggestions and best practices listed in our Help Center. If at any time you’d like to report something suspicious, feel free to contact us using this form.

2. Returning earnings to our advertisers

Protecting our advertisers’ interests by monitoring invalid click
activity is one of the key ways we strive to keep the network a balanced
ecosystem where users, publishers, and advertisers can all grow and
thrive together. To protect the integrity of our advertising
environment, we return earnings from disabled AdSense accounts to
affected advertisers, as stated in our Disabled Account FAQ.

3. Our mechanisms catch on to trends

Google uses real-time detection and filtering systems to examine each
click on an AdWords ad. We look at numerous data points for each click,
including the time of the click, any duplicate clicks, and various other
click patterns. Our system then analyzes these factors to isolate and
filter out potentially invalid clicks before they ever reach your
account reports. Our engineers are constantly improving our monitoring
technology, enhancing filters, and examining a growing set of signals.

In addition to our automated click protection techniques, we have a team
that uses specialized tools and techniques to examine individual
instances of invalid clicks. When our system detects potentially invalid
clicks, a member of this team examines the affected account to glean
important information about the source of the potentially invalid
clicks.

4. How we determine sabotage

Sabotage,
which some publishers refer to as ‘click bombing’, is an act committed
by a third party to generate invalid activity on a publisher’s ads
without their knowledge or permission. Although this topic often comes
up on our forums and in the questions we’ve received, we’ve found that
click bombing represents only a small fraction of invalid activity. As
mentioned in point #3, we’re constantly improving our detection systems
to identify these patterns of sabotage and filter them as invalid. We’re
committed to protecting our publishers as well as our advertisers, as
our goal is to grow the network while continuing to ensure that it is
safe and enjoyable for all.

5. You can contact us if you feel your account was wrongfully disabled

We want to work with you and provide you as many resources as we can to
resolve issues you may have. If your account has been disabled and you
feel that the decision was made in error, we have a process for
appealing the decision in your account. For more information, see our Help Center.

I hope this helps? Let us know how it has helped you or how it would help you.
Cheers

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