Adsense Product Recap 2014

As the year comes to an end, the Adsense team decided to take the time to recap the new AdSense products and features that were released this year via a newsletter. If you didn’t receive the mail, below is the 2014 Adsense product recap:

Multi-screen additions:

  •  Responsive ad units
     Responsive ad units can help you provide a great ad experience for users on every screen (i.e.computers, phones, tablets). To make your code simpler and save you time and effort, the responsive ad code automatically adapts the ad unit size to your page layout.
  •  Multi-screen scorecard
     Check the new multi-screen category in your publisher scorecard to see what percentage of your pages are multi-screen optimized, and review how this compares to other AdSense publishers.
  • Tools for building multi-screen sites
     New to multi-screen? The AdSense Multi-Screen guidelines can help you get started on or improve your mobile site. For more technical resources on developing a mobile website, visit the Web Fundamentals course and the Web Starter Kit.
google adsense

Ad unit updates:

  •  Custom size ad units
     Creating custom ad unit sizes for your website will give you the flexibility to design your ads and your site to fit your audience. Adsense now have 434,216 new ad unit options which behave just like their standard sized counterparts.
  •  New ad sizes
     Increase the flexibility of your ad units with the the new Billboard (970 x 250) and Portrait (300 x 1050) ad unit sizes. Visit the blog to learn how these sizes can help you reach more advertisers while also enhancing user experience and engagement on your site.

New features in your AdSense account:

  •  New features in the Ad Review Center
     Discover how filtering reviewed ads, searching by ad sizes, and finding related ads can give you more control. Visit the Inside AdSense blog to learn more about these new Ad review center features.
  •  A/B testing for categories in the AdSense interface
     Interested in testing how blocking certain ad categories changes your site’s revenue? Now you can run A/B tests without changing your ad code to better understand how to use ad category settings to your advantage.

Toolbar and plugin updates:

  • View Google Analytics data in the Google Publisher Toolbar
     You can now view visitor data from Google Analytics in the Google Publisher Toolbar. Learn how to install the Google Publisher Toolbar and use Google Analytics insights while you browse your pages.
  •  AdSense Plugin for WordPress
     Using Google products within WordPress just got easier. Link your WordPress site to your AdSense account, easily place ads, and check your page visibility with the Google Publisher Plugin.

Which of the product releases above have helped you to continue to make the most of your website?

Written by Jide Ogunsanya

Pro Nigerian Blogger, Digital Marketer and Web designer. I help business owners to grow their businesses online. You can join my Facebook Group here.


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