Wondering “What is SEO“? Well, SEO is an acronym for “search engine optimization” or “search engine optimizer”
It is the active practice of optimizing a web site or blog by improving internal and external aspects in order to increase the traffic the site receives from search engines.
It is often about making small modifications to parts of your website which could have a noticeable impact on your site’s user experience and performance in organic search results.
You can optimize your website by yourself and you can also hire SEO agent to do it for you. Before beginning your search for an SEO expert, if you think you can’t optimize your blog/website by yourself, it’s a great idea to get familiar with how search engines work and some SEO techniques.
Hence, the reason for recommending this Search Engine Optimization Starter Guide! by Google, which contains a lot of SEO optimization tips for guaranteed SEO .
The guide will be useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you SEO secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined in the SEO tutorials will make it easier for search engines to crawl, index and understand your content.
UPDATE : Google has redirected the link of the free pdf to their complete SEO starter guide.
I hope the guide gives you some fresh ideas on how to improve your website/blog, and I would love to hear your questions, feedback, and success stories as time passes by.
NB: There is also another SEO eBook from Google but it’s just one page.