What Are the Advantages of Blogging for Your Mattress Business?

If you have a startup business of mattress, there are chances that you are thinking whether blogging is suitable for your business. The answer is yes! It’s helpful. Blogging is very easy and inexpensive way of enhancing your marketing efforts and attracting more number of potential customers to your business.

As per a survey conducted in the year 2012, it has been found that about 57℅ of the total surveyed organizations acquire customers from their blogs. The same study revealed that about 81℅ of the businesses find blogs very important for their business especially a mattress business.

Reasons of Blogging for Mattress Businesses

Boosting Search Engine Optimization

Search engines respond well to fresh content. A great way of providing fresh content to search engines is blog posts. By blogging on regular basis, you provide search engines new and fresh content, which can is plugged in to all important keywords that are searched by your prospective customers.

Every time you add a new blog post, your website page is updated and its chances of showing up on the search engines increase. Besides this, frequently updating your website page provides cue to search engines about activeness of your website and therefore the chances of your website pages being checked increase, which is what you want as a mattress business owner.

how blogging can help your mattress business

Increases Presence On Social Media

Blogging increases the presence of your mattress business on the social media. Nowadays, social media has become a big platform for advertising your business and adding more number of customers. Instead of creating a new content for your social media page, your blog can work as repository of the required content.

You can easily strengthen your social presence with the blog content, which in turn helps in driving prospective customers to your mattress business. It’s important to note that blogging is a time consuming task, which may require you to sit in front of your computer for hours.

Therefore, to ensure that you as a business owner don’t face back ache issues, sleep on the right type of mattresses. You can check the details online about which is the best mattress to sleep on. Doing it this way, you will stay healthy and your business will reach to the top.

Helps In Converting Website Traffic Into New Leads

When you start writing blogs, the traffic is driven towards your website. This way, you get an opportunity of converting that traffic into new leads. Each post you put on your blog is a way of creating more number of leads. You just need to add lead generating call action for every blog post.

As more number of visitors will reach your website, your mattress business popularity and presence will increase, which ultimately means more business and prosperity.
However, one important thing that you should keep in mind is that add a “call to action” link. This link will land the visitors to a form, which they can fill up in minutes. This form is the ultimate source of information that you can use for generating new business.


Henceforth, blogging plays an essential role in marketing of your mattress. Follow this practice on a regular basis so that you can reach more number of people.

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Written by Jide Ogunsanya

Pro Nigerian Blogger, Digital Marketer and Web designer. I help business owners to grow their businesses online. You can join my Facebook Group here.

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