Where To Get Facebook Custom Audience Pixel

The Custom Audience pixel is just a small piece of JavaScript code, which if added to your site, will enable you capture intent information about how people are using your website.

If you want to use Facebook advertisement to retarget your website visitors, you are required to install the Facebook custom audience pixel on your website.

Without doing this, Facebook will not be able to capture user-specific events and event-specific custom data on your website. i.e Facebook will not be able to identify people who visit your website.

Once installed on your site, you can start creating Facebook ads that target people who’ve visited your website.

If you’ve created one, you can get the code from the link below:

Right there, click Actions > View Pixel Code.

facebook remarketing code

Remember, you’re required to paste it between the <head> and </head> tags in your website code.

Keep in mind there is only one Custom Audience pixel per account. However, you can add Standard Events to your pixel to report different conversion events.

If you’ve not created one for your account, read: how to create a Custom Audience pixel.

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Written by Jide Ogunsanya

Pro Nigerian Blogger, Digital Marketer and Web designer. I help business owners to grow their businesses online. You can join my Facebook Group here or join my Telegram Group here.

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  1. Thanks Mr Jide. This is a very useful method to target the rightful audience to our website/blog.

    Instead of targeting large audiences using the “conventional” Facebook targeting options, you can now narrow your audience to only reach the most relevant users. This lower your advertising costs and significantly increases your conversion rates..

    last week i write about Facebook UID, It also help you generate Facebook users id/email, which can be use for fb advert to target the rightful audience. you can also read about it here

    Thanks Oga Jide.


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